Narrative Development for Place-Based Work
Every community holds a story.
My work makes sure the right people hear it.
I help organizations uncover, shape, and share the narratives that move missions forward. Whether we’re documenting neighborhood transformation, elevating resident voices, or crafting messages that align with funders and decision makers, I bring clarity, strategy, and care to every story.
The Approach:
The Story → Strategy → Stewardship™ Framework
Our approach to storytelling is rooted in clarity, community, and care.
We do more than capture stories. We help organizations understand what those stories mean, how they connect to the mission, and how they can be communicated in ways that build trust and make an impact.
STORY
Listen & Understand
-
Every narrative begins with listening. We start by gathering insight from the people closest to the work. This includes lived experiences, community conversations, emerging themes, and context that helps us understand what is true.
​
-
Our goal is to understand the heart of the story so the narrative reflects dignity, accuracy, and the community’s voice.
STRATEGY
Shape the Narrative
-
Once the story is clear, we translate what we learned into thoughtful messaging and narrative direction. This is where language begins to take shape. We identify what the organization needs to communicate, who they need to reach, and how the story can build trust and connection.
​
-
Our goal is to create a narrative foundation that supports engagement, fundraising, partnerships, and internal alignment.
STEWARDSHIP
Sustain & Protect the Narrative
-
Stories carry responsibility. In this step, we help organizations develop systems that protect and sustain their narrative over time. This can include content planning, ethical storytelling practices, voice consistency, and processes that allow teams to tell stories with confidence.​
​
-
Our goal is to keep the narrative strong, aligned, and true to the people it represents.
