Strategic Communications Portfolio
Explore my portfolio showcasing impactful strategic communications initiatives that drive growth and inspire change. Discover how I transform visions into powerful narratives and results.
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THE SITUATION
In New York City, intimate partner and family violence remains a pervasive issue affecting numerous communities. Many community-based organizations struggle to effectively identify, respond to, and prevent these forms of violence due to limited resources and expertise. Recognizing the need for comprehensive support, WhenLoveWorks Dynamically® (WLWD), in collaboration with the Mayor’s Office of Neighborhood Safety (ONS) within the Mayor’s Office of Criminal Justice (MOCJ) and the United Way of New York, launched the Loveleader NYC initiative. The aim was to provide substantial education, incentives, and ongoing assistance to build the capacity of community-based organizations in addressing domestic violence.
THE SOLUTION
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The Loveleader NYC initiative implemented a comprehensive communications plan to create awareness, manage stakeholder communications, and ensure consistent messaging across all platforms. The program was supported by robust outreach strategies to maximize participant engagement and community impact.
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Additionally, the creation of the Love Leader Ambassador Program incentivized current love leaders to actively recruit participants and locations for the Love Leader 101 classes.
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THE SUCCESS
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The strategic communications efforts and the introduction of the Love Leader Ambassador Program significantly contributed to the program’s success:
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Increased Recruitment and Participation: Through targeted communication strategies and the Ambassador Program, we successfully recruited 68 participants for the Love Leader 101 classes. The Ambassadors played a crucial role in identifying and securing class locations, ensuring a diverse and engaged cohort.
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Enhanced Engagement and Support: The Ambassadors provided ongoing guidance and encouragement to participants, fostering a supportive learning environment. Their efforts in tabling and partner meetings ensured sustained engagement and relationship maintenance.
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Community Impact: The program’s activities, including the interactive sessions and the Ambassador-led initiatives, resulted in a notable increase in participants' ability to identify and respond to unhealthy relationships. Over 85% of participants demonstrated improved understanding and early detection strategies.
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Promotion of Healthy Relationships: Participants reported a greater ability to foster and maintain healthy relationship dynamics, with over 80% indicating enhanced skills in this area.
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Memorable Contributions: By involving site stakeholders in deciding on leave-behind items, such as art installations or benches, we ensured that each site had a lasting and meaningful reminder of the program’s impact.
CONCLUSION
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The collaborative and strategic efforts of the WLWD team, including the development of effective communication strategies, building out the program, and creating the Love Leader Ambassador Program, were instrumental in recruiting participants, enhancing engagement, and fostering community impact. The initiative successfully empowered community-based organizations and promoted healthy relationships, underscoring the importance of strong teamwork in driving meaningful change and achieving sustainable outcomes in our communities.