Strategic Communications Portfolio
Explore my portfolio showcasing impactful strategic communications initiatives that drive growth and inspire change. Discover how I transform visions into powerful narratives and results.
dREAM Center Church Of Atlanta
The ministry faced a challenge with declining attendance at their Tuesday night service and sought to rebrand it, with a focus on making it more family and community-oriented.
After delving into the data from previous events, it became evident that unclear messaging was a significant issue leading to attendance decline. To address this, I identified the target market and conducted market research to understand the family's challenges. This led to the creation of the ReFUEL Campaign, designed to:
Combat community hunger
Provide additional educational resources to the community
Encourage a healthier lifestyle within the community
Educate the community on managing their finances
In collaboration with the design team, the message was refined and simplified. As a result:
Attendance at the weekly Tuesday night service increased by 50%.
Online posts reached 35% more people, with a 45% increase in engagement rate.
Tithing within the ministry also experienced a significant increase.