THE SITUATION

In our close-knit small town, Cheeburger's National Caregiver Month campaign was very special. Caregivers play an essential role in our community, often laboring quietly in the background. I recognized the unique opportunity to highlight these local heroes and convey heartfelt appreciation for their selfless dedication.

​

THE SOLUTION

My strategic communications approach was carefully crafted to bring caregivers to the forefront within this intimate community:

• Tailored Messaging: Heartfelt messaging and content were meticulously crafted to acknowledge the dedication and sacrifices of caregivers, underscoring their vital role in our close-knit community.

• Collaboration and Partnerships: Partnerships were formed with local caregiver organizations, ensuring that our campaign resonated deeply within our community's fabric.

• Nominate a Caregiver Campaign: Actively involving our residents, I initiated a "Nominate a Caregiver" campaign, inviting locals to nominate caregivers who had made a significant difference in their lives.

• Diverse Content: The campaign featured a mix of social media posts, blog articles, and in-restaurant displays, all designed to highlight caregiver stories, offer self-care tips, and provide special offers as tokens of our appreciation.

• Engagement Initiatives: To boost participation, I launched a social media hashtag campaign, inviting community members to share their own caregiver stories and express gratitude using a designated hashtag.

• Community Engagement: Carefully organized caregiver-focused events were hosted at Cheeburger's restaurant, extending warm invitations to caregivers for special evenings of recognition, relaxation, and delectable meals.

​

THE SUCCESS

The campaign delivered significant, community-driven results:

• Increased Awareness: The campaign effectively heightened awareness about National Caregiver Month and the vital role caregivers played within our small town, resulting in a 40% increase in local recognition.

• Engaged Community: Through engaging social media and hashtag campaigns, we reached over 7,000 residents, cultivating a strong sense of community among caregivers and their supporters.

• Nominate a Caregiver Success: The "Nominate a Caregiver" campaign garnered over 150 heartfelt nominations, eloquently highlighting the profound impact caregivers had on their neighbors' lives.

• Positive Feedback: Caregivers and their families expressed heartfelt gratitude for the acknowledgment and the thoughtful events hosted by Cheeburger within our close-knit community.

• Increased Patronage: The campaign contributed to a 20% surge in restaurant patronage during National Caregiver Month, cementing Cheeburger's status as a beloved dining establishment deeply intertwined with our small town's values.

• Local Media Recognition: The campaign attracted the attention of local media outlets, eloquently underscoring Cheeburger's commitment to supporting caregivers within our small town.